AI × identity
AI literacy as identity work
Why learning more about AI can heighten workers’ identity threat — and what makes the difference between threat and adaptation.
PhD Candidate · Industrial/Organizational Psychology · CUHK
I study how organizations build AI capability through their people — what workers need to know about AI, what it does to who they are at work, and which kinds of upskilling actually help.
I’m a PhD candidate in Industrial/Organizational Psychology at The Chinese University of Hong Kong, advised by Prof. Winton Au, finishing in 2027.
My dissertation asks a counter-intuitive question: can knowing more about AI make workers feel worse? I argue that AI literacy is a form of identity work. Technical training alone can sharpen the sense that one’s skills are being devalued; identity-centric upskilling can turn that threat into adaptation. I am testing this with a new measure, the Identity-Centric AI Literacy Scale (I-CAILS), and a randomized controlled trial.
Before and during the PhD I spent about three years building and validating psychometric instruments for banks and government, and redesigning a Hong Kong Government disciplined service’s selection system. In 2026 I was a Summer Associate at Bain & Company, working on digital and AI operating models and private equity due diligence. That mix — measurement science, field data and how decisions get made inside firms — shapes the questions I ask.
AI × identity
Why learning more about AI can heighten workers’ identity threat — and what makes the difference between threat and adaptation.
Interventions
Causal tests of identity-centric AI training against technical-only training, and how organizations build AI capability through people.
Careers
How universal and work-specific values shape vocational identity, career commitment and satisfaction with one’s path.
Measurement
Scale development, personnel selection and the assessment of leadership and management-team capability.
Guo, Y., & Au, W. (2025). “Can knowing more hurt?” How AI literacy shapes identity and vocational calling. In Navigating uncertainty: Psychological and organizational insights on AI and digitalization [Symposium; organizer: Y. Guo]. Academy of Management Annual Meeting, Copenhagen.
AOM Proceedings ↗Guo, Y., & Au, W. Digital transformation and identity construction: Integrating AI literacy into the broader narrative of worker identity and a call for identity-centric upskilling.
Guo, Y., & Au, W. Development and validation of the Identity-Centric AI Literacy Scale (I-CAILS).
Guo, Y., & Au, W. Talent due diligence for private equity and venture capital: Assessing management-team capability with psychometric principles.
Guo, Y., Au, W., Ho, C. S. J., & Tai, C. L. A. Beyond broad values: Evaluating incremental validity of work-specific values in predicting career commitment.
Guo, Y., Au, W., Ho, C. S. J., & Tai, C. L. A. Universal values as predictors of career identity indicators and academic major satisfaction in Hong Kong tertiary students.
2026
Designed the digital and AI operating model for a pan-Asian retailer’s 200+ product and engineering roles, including an AI-first engineering organization; built the market model validating a 3x growth thesis in a private equity due diligence.
2022 – 2025
Co-developed and validated a proprietary, culturally grounded assessment suite for Chinese organizations; drafted technical manuals submitted to the British Psychological Society for test review; built predictive talent models for banks and government.
2023 – 2024
Led the redesign of a Hong Kong Government disciplined service’s selection system (hiring cycle −33%, new-hire fit +20%); designed an ROI evaluation framework for a leadership programme spanning 2,000+ managers.
2020 – 2022
Worked with Prof. Skyler Hawk on a multi-year longitudinal study of helicopter parenting, managing two panel datasets and building the data pipelines behind them.
Teaching Assistant and Statistical Consultant, Department of Psychology, CUHK.
Let’s talk about AI, people and work.